For all moments
57°703226 - 11°962811

Folktandvården

For all moments
  • #Strategy
  • #Creative Communication
  • #Photography & Film
  • #Design & Art Direction
  • #Social Media

The Dental Care Provider for Every Moment

Going to the dentist is an infrequent purchase. Years can pass between visits, and many only think about it when problems arise. But your mouth is always on your mind – when you brush your teeth, smile for a selfie, or bite into something cold and feel that twinge. Folktandvården wants to be there, offering advice, care, and inspiration for people of all ages and stages of life – helping them improve their oral health, well-being, and quality of life.

We developed the concept “For Every Moment”, where the main message is emotional but easily filled with knowledge – from strategic to tactical. Folktandvården is the provider that’s there for everyone, for every need, and for every moment, offering advice and care tailored to individual requirements.

The Dental Care Provider for Every Moment

Folktandvården

For all moments
  • #Strategy
  • #Creative Communication
  • #Photography & Film
  • #Design & Art Direction
  • #Social Media

Going to the dentist is an infrequent purchase. Years can pass between visits, and many only think about it when problems arise. But your mouth is always on your mind – when you brush your teeth, smile for a selfie, or bite into something cold and feel that twinge. Folktandvården wants to be there, offering advice, care, and inspiration for people of all ages and stages of life – helping them improve their oral health, well-being, and quality of life.

We developed the concept “For Every Moment”, where the main message is emotional but easily filled with knowledge – from strategic to tactical. Folktandvården is the provider that’s there for everyone, for every need, and for every moment, offering advice and care tailored to individual requirements.

Beyond a communication platform and new visual identity for Folktandvården, we rolled out the concept in a brand campaign across social media, YouTube, display, and outdoor channels. The goal was to convey Folktandvården’s unique values and strengthen relationships with audiences – adults aged 23 and up living in Västra Götaland.

25%
of Campaign Viewers Acted

The campaign gave Folktandvården a strong start in reinforcing its already strong brand, filling it with the right values. The creative material was perceived as human, fun, creative, humble, and honest, reflecting everyday life. 25% of viewers acted – from visiting the website to booking an appointment at one of Folktandvården’s clinics.

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