With the concept “Choose Yourself, Choose Your Dream”, we showcased the real side of Västra Götaland’s agricultural high schools, appealing to students’ instincts and emotions. These are schools where you can have fun and feel good, where childhood passions can find a place in the classroom – and yes, you’ll still get your university eligibility. Launched in 2020, the campaign has increased applications every year and encouraged more ninth graders to follow their dreams.