Visual identity
57°703226 - 11°962811

Sjöfartsmuseet Akvariet

Visual identity
  • #Design & Art Direction

A Visual Identity That Goes Beneath the Surface

The Maritime Museum and Aquarium is a historic institution in Gothenburg. Its mission is to showcase life above, at, and below the water’s surface, with a focus on maritime cultural history and marine biology. During a renovation, the museum needed a new visual identity.

A Visual Identity That Goes Beneath the Surface

Sjöfartsmuseet Akvariet

Visual identity
  • #Design & Art Direction

The Maritime Museum and Aquarium is a historic institution in Gothenburg. Its mission is to showcase life above, at, and below the water’s surface, with a focus on maritime cultural history and marine biology. During a renovation, the museum needed a new visual identity.

En bild som visar en poster för Sjöfartsmuseet

The new identity draws inspiration from the waves, the building, and its geographic location. It is playful and accessible, designed to spark curiosity and a sense of discovery for visitors of all ages.

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