Paulig PRO is the flavour partner for chefs, baristas and foodservice businesses. With strong brands such as Santa Maria, they provide products and inspiration to professional kitchens across Europe. Valentin was tasked with developing a trend report together with PopFoodie, positioning Paulig PRO as a thought leader in the foodservice industry.

By talking to chefs and other flavour pioneers, we wanted to understand what’s happening beneath the surface – how behaviours are changing, what those changes mean for the future, and what restaurants can do to create the right flavour experiences for their menus. Rather than relying solely on fast-moving trends and forecasts, we chose a more ambitious approach, grounded in what’s actually happening in the industry. We travelled to New York and London to meet the people behind some of today’s most exciting restaurants, complementing their perspectives with insights from consumer behaviour specialists and chefs across Northern Europe.

Results:
Within days of the launch, Paulig PRO was being invited onto television programmes and featured in industry media to share its insights – clear evidence of its new role in the conversation. By taking ownership of the flavour conversation and connecting it to real business challenges, Paulig PRO has established a position that the industry not only listens to, but acts on.