The Importance of Standing Out

When Santa Maria launched their new tortillas, trend reports highlighted that the food we eat says just as much about who we are as the clothes we wear. Most European teens prefer dining out over shopping, and for many people, Instagram-worthiness often ranks higher than taste when choosing food.

The Importance of Standing Out

Santa Maria

Blend in or stand out

#Creative Communication
#Photography & Film
#Strategy

Två rader med sushibitar rullade i orangea och lila tortillas

These insights perfectly suited the new tortillas. Made from beetroot and carrots, they have bold colors that stand out far more than classic corn or wheat tortillas.

Frikost på et marmorbord med kaffe, juice, smoothie med bär och croissant

With the launch campaign “Blend In or Stand Out”, we encouraged restaurants to create menus that stand out from the crowd – while helping guests stand out in social media feeds. We also developed sales materials for teams in around ten countries, offered inspiration with unexpected recipes, and created a sample box so customers could try the new products firsthand.

Papperbox med utdragen låda som innehåller provexemplar av tortillas

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