Care for your senior
57°703226 - 11°962811

AniCura

Care for your senior
  • #Photography & Film
  • #Creative Communication
  • #Social Media
  • #Design & Art Direction

Friendship Doesn’t Age, But Health Can

Half of all European households have pets, and we consider our cats and dogs beloved family members. That’s wonderful – but it also makes it hard to think about the fact that their time passes faster than ours, and that they age sooner than we might expect.

AniCura operates nearly 500 veterinary hospitals and clinics across 15 European countries and is a leader in veterinary expertise. They wanted to raise awareness among pet owners that our furry friends do become seniors, with changing needs as they age. The campaign “Care for Your Senior” increased awareness and knowledge of age-related diseases and their symptoms, while offering guidance on how to give older dogs and cats healthier, happier lives.

Friendship Doesn’t Age, But Health Can

AniCura

Care for your senior
  • #Photography & Film
  • #Creative Communication
  • #Social Media
  • #Design & Art Direction

Half of all European households have pets, and we consider our cats and dogs beloved family members. That’s wonderful – but it also makes it hard to think about the fact that their time passes faster than ours, and that they age sooner than we might expect.

AniCura operates nearly 500 veterinary hospitals and clinics across 15 European countries and is a leader in veterinary expertise. They wanted to raise awareness among pet owners that our furry friends do become seniors, with changing needs as they age. The campaign “Care for Your Senior” increased awareness and knowledge of age-related diseases and their symptoms, while offering guidance on how to give older dogs and cats healthier, happier lives.

We reached the target audience through emotionally engaging communication and striking visuals. By focusing on the friendship and bond between humans and their pets – something most pet owners recognize and cherish – we were able to deliver facts, advice, and practical solutions. Naturally, people want to take care of their aging companions, and naturally, they want the best support to do so.

15
European Markets

The campaign launched across Europe in March 2024. The primary target audience was dog and cat owners, but it also aimed to raise internal awareness about senior pet health and communicate AniCura’s advanced veterinary resources to referring clinics.

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