They’re Adorable – But Also Demanding…

Getting a puppy or kitten is like bringing a baby into the house. They’re utterly irresistible, but they also come with big responsibilities. As a new puppy or kitten owner, you’re part of a highly targeted audience, inundated with advice from insurers, pet stores, food brands, influencers, and of course other dog and cat owners.

Who should you listen to? The experts, of course! AniCura provides high-quality veterinary care and operates nearly 500 hospitals and clinics across 15 European countries. We created two campaigns designed to work across all markets, helping the audience understand that AniCura is the trusted partner you need as a new pet owner – a medically skilled partner who loves animals just as much as you do. They don’t offer opinions – they offer science.